E-book sales were up over 250% for the first quarter of 2010 according to a report posted by the Association of American Publishers. Additionally, downloadable audio sales were up by 32.5%.
Multimedia and publishing companies are taking advantage of the predicted doubling of 2009 sales in 2010 by expanding the services they offer as illustrated by a recent LibreDigital announcement. LibreDigital is a digital warehouse and distribution vendor, whose investors include HarperCollins Publishers and The New York Times Company. The company revealed S3 Ventures, a venture capital firm that invests in technology and is backing LibreDigital’s expansion of its e-book distribution services.
This latest news demonstrates opportunity for companies seeking to penetrate the digital market. However, a sound marketing strategy and the proper technology need to be in place to capitalize on the expanding consumer base. Let SHAARP Management assist you in succeeding as we have for several clients in this industry.