Offerings and Solutions
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OUR EXPERTISE
- Business Process Management
- New Customer Acquisition
- Business & Competitive Analysis
- Market Research & Analysis
- Feasibility Studies
- Venture Creation & Development
Business & Competitive Analysis
Case History
To transition from a print magazine to a fully digitized version, an early stage magazine firm needed a fact-based understanding of the competitive landscape of global natural hair care publications to identify risks, challenges, and partnership opportunities and provide a benchmark to measure against competitive offerings and capabilities. A comprehensive analysis of the natural hair care publication business and market competitors was needed to provide the company with a thorough knowledge of the competitive challenges created by a variety of natural hair care publishers already positioned in the client’s portion of the value chain.
Elements of Solutions
SHAARP Management examined the competitive environment and discussed competitive analysis through SWOT (strengths, weaknesses, opportunities, threats) analysis and Porter's Five Forces.
Services Provided
In developing a complete picture of the global competitive natural hair care publication landscape, SHAARP Management provided the following stages of service:
- Competitive landscapes offering an understanding of cross-market dynamics and providing insight into opportunities and threats across natural hair care and digital magazine industries
- Detailed profiles of leading natural hair care magazine publications to identify which competitors to be concerned about and which publications could be partnership candidates
- Competitive offerings framework to provide tools and data for comparing the clients service offering features and functions to leading competitors
- Ongoing project
Contact Information
Feasibility Studies
Case History
The 2014 FIFA World Cup and 2016 Summer Olympics, set to be hosted in Brazil, present exciting opportunities for companies looking to expand into one of the fastest growing emerging markets. In an effort to capitalize on the multitude of business and investment opportunities presented by both events, a feasibility study is required.
Elements of Solutions
SHAARP Management is currently conducting feasibility studies for its own research and at the request of several U.S. based technology firms to identify and assess new business opportunities, suggest potential strategies for approaching the market and provide metrics to decide best approach for expansion into the Latin American and Brazilian markets.
Services Provided
SHAARP Management is currently studying past economic data from previous World Cup and Summer Olympic shost countries to determine where to concentrate efforts to expand into select emerging markets. The stages of services included:
- Study of previous events in other markets to determine trends
- Identification of multiple sources of potential revenue and marketing opportunities
- Feasibility study to analyze best target markets for specific services provided by client
- Suggestions for campaign processes to introduce company into new emerging markets
- Project ongoing
Contact Information
Business Process Management
Case History
A Fortune 1000 information and technology provider sought to evaluate the performance and measurement of its Quality Performance Division and to identify performance improvement opportunities. The division was under a new major contract with its government client and many of the processes were continually being re-defined. In an effort to measure the company’s customer satisfaction processes and validate its performance metrics, a survey was developed and a report of its findings and recommendations were presented to the client.
Elements of Solutions
SHAARP Management provided a Customer Satisfaction & Quality Assessment to validate the client's performance metrics and quality plan.
Services Provided
The stages of services included:
- Developing and hosting of independent customer satisfaction survey
- Performing detailed analysis of survey responses
- Supplying comprehensive report of findings and recommendations for improvement
- Project ongoing
Contact Information
Market Research & Analysis
Case History
The founder and CEO of a start-up publishing company needed a go-to-market (GTM) and production strategy to penetrate the competitive book and multimedia market. In an effort to maximize market penetration, a complete marketing plan was developed.
Elements of Solutions
SHAARP Management assisted the client in creating a marketing strategy that would attract new customers and set measurable production results.
Services Provided
SHAARP Management successfully implemented a marketing plan that effectively utilized sales resources by focusing them on specific aspects of the book and multimedia market. The stages of services included:
- Defining target markets through performance of marketing intelligence, research and competitive analysis in the eduction publication market sector
- Defining target customer set and channels to distribute product & services based on business model and goals
- Developing short and long term business goals that depict client’s expansion plan
- Optimizing and preparing forecasting, cash flow projections and management
- Project completed 1Q 2010
Example of Execution
The Keys to Conducting Your Own Market Research
Contact Information
Venture Creation & Development
Case History
One of the largest student-governed, non-profit organizations in the country needed to implement and deliver a world-class entrepreneurial program that would provide the necessary training, coaching, and access to networks for its 33,000 members.
Elements of Solutions
SHAARP Management delivered a solution for an entrepreneurial competitive program that contributed to the overall organization's mission and was structured to provide a platform to showcase its members' entrepreneurial talents. The program also provided a major boost to the number of aspiring member entrepreneurs and increased the organization's bottom line return of investment to its stakeholders.
Services Provided
SHAARP Management successfully designed and implemented a venture creation and development program that effectively utilized the organization’s existing marketing resources to attract crucial key players. The stages of services included:
- Identifying key members critical to venture’s success
- Creating project plan
- Developing relevant and timely campaign information
- Leveraging relevant social networking and organization’s established marketing strategy to deliver the new brand
- Providing best practices, lessons learned and analysis on event execution
- Project completed Q2 2009
Contact Information
New Customer Acquisition
Case History
The President of an internet startup for an online career portal sought to develop new sales channels through established student organizations across the U.S. and wanted to penetrate those "hard-to-reach" students in disparate communities. In an effort to gain additional market penetration, a market study was conducted and a customer acquisition strategy was developed to generate and pre-qualify leads for the early stage internet startup.
Elements of Solutions
SHAARP Management assisted the client in developing a new customer acquisition strategy that created business opportunities, tracked activity and accountability, and provided measurable results.
Services Provided
SHAARP Management successfully implemented a new customer acquisition strategy that effectively utilized sales resources by focusing them on pre-qualified leads. The stages of services included:
- Identifying critical success factors and metrics for the new strategy
- Conducting marketing feasibility study to define target markets for specific services provided by client
- Developing campaign process including administering surveys, acquiring mailing lists, and managing feedback
- Monitoring milestone progress to adjust process as necessary
- Project completed Q3 2009
SHAARP Management successfully implemented a new customer acquisition strategy that effectively utilized sales resources by focusing them on pre-qualified leads. The stages of services included:
- Identified critical success factors and metrics for the new strategy
- Conducted marketing feasibility study to define target markets for specific services provided by client
- Developed campaign process including administering surveys, acquiring mailing lists, and managing feedback
- Monitored milestone progress to adjust process as necessary
- Project completion Q3 2009